Featured CX Behavior
Understand the Definition of Success
We may be the experts in the “how” and “when” of a project, but the client provides the “why.” By understanding the drivers—both positive and negative—of a project, you make sure that every effort is focused on meeting the client’s definition of success.
- Ask open-ended questions and allow clients to answer in their own words.
- If the client knows what they want, clearly explain their options to them and then give them the freedom to choose.