Infrastructure asset management requires collaboration between two critical roles: staff who plan, manage, and sustain public assets, and elected officials who establish direction, set service levels, and approve funding. Yet too often, communication challenges create a disconnect between technical analysis and political action. Effective communication of infrastructure priorities to elected officials can bridge this gap. This process, communicating infrastructure priorities to elected officials, is crucial for aligning technical analysis with political action.
This webinar, hosted by PSD Citywide and WithersRavenel, will provide strategies to bridge that gap. Attendees will learn how to present technical information, focusing on communicating infrastructure priorities to elected officials in ways that support confident decision-making and resonate with community priorities.
Live Webinar | Thursday, September 25, 2025 | 12:00 PM EST (9:00 AM PST)
What You’ll Learn
- Just enough data: what to collect and why, especially in the context of communicating infrastructure priorities to elected officials.
- Clear storytelling: how to turn technical analysis into a compelling narrative that elected officials can understand clearly.
- Practical tips: communicating risks, trade-offs, and priorities effectively.
Meet the Presenters
Israr Ahmad
Director, Integrated Product Development at PSD Citywide
Israr leads strategic product and service development initiatives within PSD’s Asset Management Advisory division. He works with municipalities across North America to strengthen asset management programs and holds asset management certification through the Institute of Asset Management.
Harold Weinbrecht
Mayor of Cary, NC | WithersRavenel Consultant
Mayor Weinbrecht has led the Town of Cary through decades of growth while maintaining a strong focus on infrastructure and quality of life. As both an elected official and consultant, he brings a unique perspective on how local governments can balance growth, community needs, and fiscal responsibility. His insights will be invaluable in understanding how to communicate infrastructure priorities effectively to elected officials.
Don’t miss this opportunity to gain insight into the perspectives of both staff and elected officials—and how to communicate effectively across both worlds, particularly in advocating infrastructure priorities.