To effectively market the newly established Ashe Industrial Park to developers, economic development organizations, and potential industries considering relocation to the area, WithersRavenel created branded promotional collateral to serve as a key marketing tool to showcase the park’s attributes, advantages, and investment opportunities to target audiences.
Using a phased approach to the marketing plan for the new business park, WithersRavenel focused on clear content that reaches target audiences while proactively managing resources and time. Additionally, the WithersRavenel design team leveraged Ashe County’s branding guidelines and created a visually appealing layout that effectively communicated the park’s potential and vision. The design elements were meticulously chosen to resonate with the target audience and enhance the piece’s overall appeal.
The completed promotional collateral, as seen below, serves as a dynamic tool for Ashe County Economic Development, facilitating informed decision-making among potential investors and businesses.
By effectively communicating the value proposition of the Industrial Park, Ashe County is well-positioned to capitalize on emerging opportunities and drive sustainable economic growth.
