A plan for economic development
WithersRavenel completed a Comprehensive Economic Development Strategy (CEDS) for Jackson County. The County’s purpose in seeking an updated economic development strategic plan was to improve the quality of life for its citizens. They wanted to do this by building a robust and healthy economy. This economy should be diversified, sustainable, and reflect the values of the region.
Community engagement
During each phase of the process, we engaged the community to learn their values, priorities, and concerns. We held multiple sessions with focus groups to consider the County’s internal strengths and weaknesses. We also discussed external opportunities and threats.
Because in-person meetings were not possible, we utilized novel internet-based tools and technology to help gather stakeholder input and comments. This facilitated stakeholder dialogue. Therefore, it allowed us to improve data collection. Additionally, we communicated often. We virtually met with County leadership to update stakeholders on our progress and next steps.
Jackson County data creation
We also created a thorough overview of Jackson County, examining demographic, diversity, industry, workforce, education, and housing data. The final CEDS report focused on community priorities like affordable housing, broadband access, education, workforce development, and promoted community assets while preserving natural resources.
Economic development plan recommendations
Additional recommendations involved land planning, infrastructure investments, entrepreneurship, and small business support. In addition to ideas, we provided steps, key people, resources, and funding sources to accomplish goals. We responded specifically to concerns like improving parking for trout fishing access. We also focused on creating a regional marketing and economic development plan and catalyzing entrepreneurship. The report laid out a vision, actionable strategies, and tangible steps to guide the County and its strategic partners. These actions aim to achieve long-term economic growth and sustainability.
Economic development plan deliverables
Plan deliverables included a comprehensive planning and strategy document with extensive charts, graphics, maps, an executive summary, and PowerPoint presentations. Most importantly, the CEDS report focused on resources and steps to build community resilience, especially during the COVID-19 pandemic. As a result of our firm’s involvement in this project and our roots and experience in the region, we have in-depth knowledge of Western North Carolina’s unique conditions.
Throughout this project, we studied local strategies and plans from the Eastern Band of Cherokee Indians, Southwestern Commission, Cashiers, and Land of Sky.