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A creative take on a classic board game has netted WithersRavenel an honor for marketing excellence.
The Society for Marketing Professional Services (SMPS) will recognize our firm for WithersRavenel-opoly, a reimagined board game given to employee-owners at our 40th annual Owners’ Day celebration. The game uniquely incorporates our company’s history, culture, projects, and clients within a traditional board game format.
WithersRavenel employees and clients have shared positive feedback about the game, illustrating that it was both an internal and external branding and creative success. Aspects of the game that team members liked included the game’s visual appeal, its creative and company-specific aspects, and having an Owners’ Day keepsake that they could enjoy with their family and friends. Clients also enjoyed receiving the keepsake, as many of them were profiled as “properties” on the board, illustrating how they also play a valuable part in our company’s successful and storied history.
WithersRavenel Senior Marketing Associate Kari Rands managed the overall creation of the game, taking the lead in all aspects with particular attention to technical design, creativity, and logistics. Other employees involved in the game’s creation included WithersRavenel Chief Experience and Innovation Officer Eddie Staley; Director of Communications and Branding Lena Richards; and Senior Marketing Associate Casey Swaney.
The game was previously recognized with a 2024 Zweig Group Marketing Excellence Award in the Special Events category.
SMPS is an organization of more than 7,000 marketing and business development professionals from the architecture, engineering and construction (AEC) industries. Its mission is “to engage, inspire, and empower A/E/C professionals for leadership and lifelong learning.” WithersRavenel will officially receive its award, and learn whether it will be honored with one of the top prizes from SMPS, at the group’s annual conference August 6-8 in Columbus, Ohio.
